The "Big Rock" Story

The story goes that life is like a jar of rocks: If you begin with the small ones they'll never all fit. But if you put the big rocks first, virtually all the rest will fit into place.

The metaphor holds true for successful living and successful branding: You must know and give priority to your most important values.

this idea is the cornerstone of Big Rock Ideas. 

We build brands on three time-tested truths:

  1. Defining your brand yourself is like painting a self portrait; it's virtually impossible to see from the inside what you look like from the outside. Your customers see, know (and own) your brand.
  2. Big rocks endure; they outlast big ideas as surely as they are foundational to them.
  3. You'll recognize your brand values by how well they reverberate across your company and market.