Working with Nanette made us believe in marketing again. Before we met Nanette, we had worked with a full-service firm and with several individuals. Inevitably we ended up with either no strategy at all, or with expensive and time-consuming research that accomplished very little.
Our experience with Nanette was completely different. She is very good at zeroing in on what you need most, so her work ends up being in areas of high impact. She is also very efficient, so it was rare that we would ask ourselves if she was adding sufficient value to justify her fee; it was just obvious that she was.
One of Nanette's greatest contributions was helping us clarify our value proposition. She is adept at interviewing customers and asking the right questions internally to figure out what customers actually want and where that overlaps with the special capabilities you have internally. We had much higher clarity on how best to serve the market after working with her, and that was invaluable.
I had the pleasure of working with Nanette for nearly two years at PlotWatt. In that time she proved herself to be one of the most creative, targeted, and big-picture marketers that I've collaborated with.
Right from the get-go and during my first week with PlotWatt she was not only plowing along in her role, but she was genuinely collaborative and sought out my opinion without hesitation. Strife between marketing teams and sales teams is all too common yet that dynamic never reared its ugly head once. That's a true testament to her dedication to a vision, rather than simply fulfilling a job requirement.
With her quick turnarounds, solid delivery and consistent ownership of what she produces and how it performs, Nanette is a clear asset to any size organization looking to rapidly expand market share and make a name for itself. I look forward to following her portfolio growth and hope to work with her again in the future.
I have worked with Nanette several times during my career. Several things come to mind for me:
1. I have been extremely impressed with both the efficiency and effectiveness of her senior-level outsourced marketing business model, in short, Nanette and the model both work.
2. Nanette clearly understands that success is the same for both of us: Generating quantifiable business outcomes.
3. Nanette integrated well with my organization. My leadership team saw her as "one of us." Additionally she has done a great job of mentoring, leading and teaching one of our younger team members, a role she took on enthusiastically
I've worked with Nanette for more than a year, and she continuously impresses me. She has a sharp business mind focused on sales and marketing growth. She is an expert in content, inbound marketing and inbound lead generation. She is a clear communicator and excellent writer. She's professional, personable and has a strong track record of helping her clients grow and scale.
I had the pleasure of working with Nanette for over a decade as we were scaling Parata to a profitable $100M company. Throughout this journey she never lost the start-up energy and agility required in today's business environment.
Nanette is a branding expert. She built our brand from inception to our current industry leadership. She forged strategic partnerships with creativity and integrity that delivered on our brand values. She has a strong ear for voice of the customer, both qualitatively and quantitatively. She helped bring customer experience benchmarking to Parata and built strong collaborative relationships with both customers and prospects. Her creative skills are legendary when developing new ideas and opportunities, but anchored by the capability of implementing them successfully and with a focus on achieving measurable business outcomes.
She is excellent at humanizing relationships while providing top-notch strategy recommendations. Her ability to lead projects, rally around targeted focus, and provide directive leadership was evident throughout my time working with Nanette.
Nanette is an authentic leader grounded by family values and a positive attitude; you will always get her best effort and have a great time doing it. I have and will continue to recommend clients to her firm.
Nanette is a truth teller and a person of great integrity. She is such a trusted advisor; her counsel is sought frequently in tough situations where sound judgment is imperative. Nanette has an amazing talent when it comes to taking disparate pieces of information and finding a theme or pattern to tell a wonderful story. This combination of strengths allows her to get to the heart of the matter quickly. As a client, customer, colleague or friend, she invests so deeply in discovering the right thing to do that she leaves you feeling as though you are the only person that matters.