Big Rock Ideas

Big Rock Ideas provides outsourced B2B marketing to small and medium businesses.

 

Value proposition

Looking for the right words to capture your company's unique value?

Big Rock Ideas has a proven process for delivering this marketing cornerstone. It begins with voice of the customer. We interview customers to collect insights about their experience with your brand. We match those insights with employee perspectives, and conduct a competitor analysis to find uncharted territory in the market.  

Then we get Creative.

At the end of the process we deliver a value proposition (unique brand promise), a tagline and three pillars that answer “how” your company delivers on the promise. 

These are your big rocks.

Nanette is a branding expert, she built our brand from inception to our current industry leadership.
— Jay Blandford, former EVP Sales, Parata Systems, LLC

Marketing strategy

How do you build a brand that attracts and retains customers? Big Rock Ideas marketing strategies are focused on building two things: brand equity and inbound leads. Our strategies are specific, executable, measurable and agile and affordable. 

inbound marketing

Big Rock Ideas strategies rely on inbound marketing to help clients generate and nurture leads, and accelerate the sales cycle in a way that is predictable and measurable.

We delivers a well-designed and fully optimized website, content marketing, blogging, email marketing and social media programs for its small business clients. 

HUBSPOT CERTIFIED PARTNER

Big Rock Ideas is a certified HubSpot  marketing automation partner. 

HubSpot is a powerful and affordable platform well-suited to the needs of most small and medium businesses.

If you're not familiar with HubSpot or what marketing automation can do, take a few minutes to watch this video.

 

THE BIG ROCK STORY

The story goes that life is like a jar of rocks: 
If you begin with the small ones they won’t all fit. 
But if you begin with the big rocks virtually all the rest will into place.
This metaphor holds true for living and branding successfully, which is why it is the cornerstone of Big Rock Ideas. 

We build brands based on three time-tested truths:

  1. Defining your own brand is like trying to see yourself in the mirror: You can't see the dimension and depth that others, namely, your customers, see.
  2. Big rocks outlast big ideas as surely as they are foundational to them.
  3. You'll recognize a brand value by the way it echoes across every corridor of your company. 
 

Primary Services

  • Strategic planning
  • Content management
  • Website strategy and content development
  • Thought leadership (blog and video-based)
  • Social media
  • Sales enablement 
  • Media relations
  • Project and budget management
  • Vendor management

Partner-Augmented Capabilities

  • Logo and business suite
  • Brand standards and guidelines
  • SEO
  • Paid serach 
  • Trade show presence
  • Video content
  • Photography